trust
stack media
Strategic Communications for AI, Cybersecurity & B2B Tech
Free Initial Consultation with TrustStack Media
Book a Consult • [email protected]
comms & media relations
PR & comms strategy: Translates complex global B2B SaaS & cybersecurity messaging into clear business valueTechnical storytelling: Develops technical leader narratives, proof points and messagingBuilds integrated communication programs that increase media impressions by 540% (cybersecurity) & 671% (B2B SaaS): Public relations, media strategy, thought leadership content, customer stories and video productionMarket insights: Delivers ROI-based monthly media value reports using Nielsen, Google Analytics, Cision & SproutPublic relations: Secured media coverage with The Wall Street Journal, Los Angeles Times, Washington Post, Yahoo Finance, U.S. News & World Report, Forbes, NBC's Today Show, Crain's Cleveland Business, Atlanta Journal-Constitution, Chicago Tribune, Fortune, and USA Today's tech section
Case Study: JBT Avure
Case Study: JBT AvureWho: JBT Avure, global food technology hardware and software company operating in NAM, LATAM, APAC and EMEA.Challenge: JBT Avure needed a comprehensive communications program to build visibility, credibility, and investor confidence across international markets.Approach: Led a 360-degree public relations program integrating media relations, social media, influencer campaigns, digital marketing, and thought leadership, built on a strategic annual plan. The program included investor and financial communications, executive media coaching, and secured speaking opportunities at top international trade shows.Results:
Media Relations: Increased media impressions 671%Secured 12 media stories every 60 days on averageIncreased social media followers 56.5% and engagement 293.7%LinkedIn followers up 45%Delivered monthly media value and ROI reporting tied to business impact
strategic media roadmap
Phase 1: Immerse & Align (Days 1–30)
Deep Dive: Auditing your existing media messaging & identify immediate mediaStakeholder Alignment: Conduct 1:1 sessions with leaders & build aligned media messaging frameworkCompetitive Intelligence: Benchmarking your share-of-voice against top-tier competitors
Deliverables: An aligned media messaging frameworkPhase 2: Build Strategy & Storylines (Days 31–60)
Pillar Development: Create storytelling pillars with aligned media messaging & media opportunitiesThought Leadership: Launching proactive placement strategies for high-authority platforms like Forbes Tech Council and WSJ Pro Cyber.Analyst & Awards Integration: Aligning media narratives with Award & Analyst Relations opportunities
Deliverables: A 12-month media calendar: media, analyst & awards and a segmented story matrixPhase 3: Execute & Scale Visibility (Days 61–90+)Media Outreach: Media outreach: media, analyst & awardsThought Leadership: Establish a thought leadership series (podcast or blog posts) to showcase thought leadership
Deliverables: comprehensive reports that track media impressions, sentiment & share-of-voice
FAQs
1.Q: What does TrustStack Media do?
A: TrustStack Media builds strategic communications programs for AI, cybersecurity, and B2B tech companies. The agency specializes in media relations, thought leadership and technical storytelling.2. Q: How is TrustStack Media different from a general PR agency?
A: TrustStack Media specializes in technical storytelling rather than broad, general-audience public relations. We excel at translating highly complex, technical platforms into narratives that move the needle for media, customers, and investors.3. Q: What results has TrustStack Media delivered?
A: TrustStack Media delivers monthly media value reports that measure business impact, including a 540% increase in media impressions for a cybersecurity client and a 671% increase in media impressions for a B2B SaaS client.Free Initial Consultation with TrustStack Media
Book a Consult • [email protected]